Social Media Listening

thought leadership

Building Thought Leadership via Digital Intelligence

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Today, success on social network is linked to the overall success of a business; and so marketers need to do a lot more than just exist on social network platforms. The answer to this is social network listening – a marketing plan that allows businesses to monitor, respond and analyze online mentions about themselves particularly and the industry generally. These insights may be utilized to address complaints, improve products, and customise services. Since without knowing what individuals really feel about your brand or service; you’re just shooting in the dark with your promotional activities.

In addition, it might help create thought leadership. What’s thought leadership? A thought leader is quite a broad term in the current day; and even a young person with enough passion and knowledge about a cause or topic may be considered a thought leader. Popularity is another important factor in the digital space with regards to converting a regular person into a thought leader; and such people may also be termed as influencers. For instance, one tweet by Elon Musk had the power to drop the price of bitcoins, although he’s not from the finance or cryptocurrency industry. This shows how influential thought leaders can be across industries.

When an individual or brand wants to be recognised as a thought leader, they would like to be known as a leading, reliable authority in that space who’s a source of authentic and distinctive insights. Nevertheless, for that it’s not enough to just possess the requisite knowledge. You’ll need to be capable to share it with the world. As thought leader, author, and psychologist Adam Grant says, Creating knowledge for the aim of sharing it’s thought leadership. Using social listening to build thought leadership.

Here are five ways to build thought leadership through social listening.

Find various kinds of digital opportunities

Most of the time, it’s seen that individuals who’ve considerable experience in a certain industry aren’t very active in the digital universe. The process of being established as a thought leader involves various phases as well as finding the right digital opportunities, and a pro agency can guide you the best. As being a Digital Media Intelligence company, TranzElite may help you here. With customized and optimised solutions, TranzElite bridges the gap between industry experts who’ve the knowledge and their limited on-line visibility, due to which they aren’t known as thought leaders. The ad hoc services include assisting in developing the perfect LinkedIn profile and being active on it to share industry insights and their vast knowledge.

Identify your target audience

Knowing your audience using social network listening might help in strategizing your entire advertising campaign. Understand what interests your target audience, what inspires them to follow your brand, the content formats that appeals to them, and also what they don’t like about the business and its content.

Content seeding depending upon the nature of the opportunity

Whenever you understand your audience; it provides you an opportunity to make an impact in thought leadership with relevant and quality content. Top-notch content in various formats shared on a daily basis helps social network users identify your content and associate the brand with it. This makes you stand out as an impartial and knowledgeable thought leader in the space.

Find market insights and connect to industry leaders, influencers, etc.

As being a thought leader involves keeping abreast of the most recent developments and trends in the field. Using social listening to do that helps you feel the pulse about customers opinions and concerns in order to derive important market insights. Furthermore, this allows you to identify and connect with some other important leaders and influencers in the market. With this you’ll not only learn new perspectives; but additionally open up opportunities for collaboration to co-create diverse thought leadership content.

Participate proactively in conversations involving your peers/competition

A thought leader needs to be on a regular basis active on digital platforms in order that individuals take notice. You may also keep track of what the competition is doing and what audiences are saying about them. Use the market insight you’ve collected through social listening to take action and proactively engage with the virtual community, which include your peers as well as competitors. Drive intriguing discussions related to the company, respond to consumers, and share original research. This demonstrates that you take your company seriously, care about sharing distinctive info; and therefore can be trusted as an authority in the market.

To sum up, thought leadership is about how you would like to be perceived by everybody; including your clients and competitors. And among the many ways to find thought leadership opportunities, social network listening is a vital one.

TranzElite Digital Pvt Ltd can help to build thought leadership with their Digital Intelligence Service. CLICK HERE to know more

Brand Reputation

Top Tips on Managing Your Online Brand Reputation

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Managing your brand’s online reputation is an essential part of managing your brand’s reputation overall. A lot of businesses have at least a website, if not a full-fledged online profile, and a few bad reviews, a trend on Twitter, or a negative article at the top of a Google search results page can do some severe damage to your bottom line. Learning how to manage your reputation, on the other hand, can give your business a boost. Here are some tips on managing your online brand reputation.

Monitor Your Brand

Using tools like Awario can give you the ability to listen for mentions of your brand across several social media platforms, so you can monitor what’s being said about you. This is a critical step in managing your brand since you need to keep you aware of how people are discussing your brand. It also gives you a heads-up when you might face a potential reputation crisis, or it could show you an opportunity to improve your reputation. 

Respond to Comments and Reviews

To the best of your ability, you should respond to comments made on your brand’s social media pages as well. If they’re positive comments, you can boost your reputation by thanking people or reaching out to them for further feedback. If they’re negative reviews of your brand, you can take the opportunity to engage, improve your business, and try to make it suitable for the customer.

One thing to keep in mind is that there are internet trolls out there who will just post negative comments and reviews for their own reasons, and you should think seriously before you engage with them, if at all. An important note is that if you’re encountering defamation, there are measures you can take to protect your brand’s reputation. 

Ask for Reviews

You don’t have to just sit back and wait for reviews to roll in; you can actively ask for reviews as well. If you keep reviews on Yelp or Google, design a business card to give out to people, asking them to post on your behalf (if you don’t have a business card, you can create professional-looking ones with BusinessCards.co).

When you’re just starting out with building your brand, don’t be picky on who you get to give you reviews. Ask family and friends, happy customers, anyone. Building a large number of positive reviews can get you more business. Don’t be afraid to ask people to advocate for your brand, either. Good word of mouth advertising can be more valuable to your business than a huge marketing budget.

Read More Blogs on Online Reputation Management by TranzElite

Use SMART Goals

Goal-setting isn’t just for your personal life; you can use the same principles for your brand reputation as well. If you’re not familiar with the concept of SMART goals, here is what the letters in the acronym stand for:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-based

Using these five principles, you can develop goals for your brand reputation management. For instance, maybe you set a goal for a certain number of positive reviews on Yelp. You can set a goal saying you want to have 500 reviews averaging 4.5 stars over the next six months. That gives you something to shoot for, as well as letting you know if the strategy you employ actually works. 

Don’t Let Your Brand Reputation Slide

Managing your online brand reputation is a constant job. A minor negative review or video can quickly become viral in this polarized virtual world, and you should be monitoring for such negative information. Following these tips will set you up for success, and make your online brand an asset rather than a liability. 

Sentiment Analysis

Why is sentiment analysis so important?

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Client feedback

On social media, review sites, forums, and your web site, etc. – is packed with business insights. You simply have to locate and understand those insights. Then use them. Whenever you’re listening to what they’re stating. Know how they’re speaking about your brand – the sentiment. Get this and you’re on the way to really knowing your audience. What makes it tick.

Sentiment Analysis

opinion mining – can discover a shift in opinion towards your brand, a negative reception to a recently launched product, reactions towards your latest marketing campaigns. As an example, if the sentiment score to get a brand new merchandise is negative, you can research, ask questions, and improve.

Employing opinion mining throughout the plank, you’ll find consumer pain factors that may be remedied or removed. Consumers love your merchandise, but grouch about slow shipping. Your customer support team has a fantastic rep, but your order process is buggy. Monitoring consumers’ attitudes and opinions will uncover areas that ought to be improved to meet the needs of your audience.

Monitor brand reputation

If you understand the sentiment behind consumers’ comments, you’ll know how they feel towards your brand. Look for changes in sentiment – negative and positive – after implementing a advertising campaign, attending an event, or launch a brand new item.

Improve client experience

Tracking sentiment will give your CX staff a heads up. They’ll know how the customer feels at every stage in their own journey. Any pain may be addressed immediately. The consumer experience could be personal, boosting engagement, driving more earnings, and reducing churn.

Handling a crisis

Sentiment investigation will alert you to changes in opinion. A sudden increase in mentions, handled can stop a problem becoming a catastrophe. If you’re hit by a PR disaster, measuring the sentiment and filtering the comments by severity of pessimism, makes it easier to target your messages. Identifying conversation with positive sentiment means you may amplify those messages take the edge away.

Competitive benchmarking

Understand your brand compares on your industry. Monitoring the sentiment surrounding your advertising and marketing campaigns and how they influence consumer perception of your brand, in comparison to your competitors, will empower you to tweak what’s not working. And, if you see negative sentiment around a competitor’s campaign, you can direct conversation towards your brand and acquire a brand new customer.

Finding brand influencers

Tracking sentiment will not only uncover how consumers sense, but it’ll assist you in locating influencers that are discussing your brand in a positive way.

If you search for keywords on your industry, you may then locate potential influencers that are discussing these topics. Locate those that have positive sentiment surrounding their content, and also the reaction of their fans and followers, and your industry.

Client support

Monitoring sentiment is a way for your customer support team to track consumer dissatisfaction and following that address problems before the pessimism grows. In case your organization depends heavily on word-of-mouth marketing – review sites

it’s crucial that you’re in tune with your audience and how they feel about your brand.

If you can turn around these negative comments, appease the consumer and make them happy, you’re demonstrating to other consumers how efficient your brand is. Chances are, you’ll turn that frown upside down and win positive user generated content.

To have a free 7 day report about your brand mentions CLICK HERE

social media listening

What is Social Media Listening

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Listen before you speak. It is something you had been told growing up. However, while people have been trained to comprehend the importance of active listening and communication, brands have not always had the plans or tools to do so at scale. If we do not listen to what our audience wants, we will not be capable to connect with them. We will not be in a position to assist or influence them. This rings true in our personal life as well as how we approach our audience on social media and beyond. All too frequently, we are guessing, maybe not listening. We are making strategic moves, not strategic ones. W

  • Who’s your audience?
  • How do they feel about not only your organization, but topics related to what you do?
  • Which topics and tendencies are they passionate enough about to discuss online?
  • What do they truly need, and how do you connect with them more effectively?

If these are the questions you asked before, then social listening is for you.

What is Social Listening?

Social listening refers to assessing the conversations and tendencies happening about your brand, but about your business as a whole and using this information to do better marketing decisions. Social listening helps you understand why, where and how these discussions are occurring, and what individuals think. Not just when they are tagging or mentioning your brand. This can help you form future campaigns, enhance content messaging and strategy, outpace your competitors, build an influencer program that is effective and even construct impactful brand partnerships.

Social monitoring vs. Social listening

Monitoring tells you what, listening informs you why.

Social media monitoring

Social media monitoring involves monitoring and reacting to all the messages sent to or about any organization or some of their services and products.

Social listening

Organizations could also utilize insights in interaction to draw some conclusions about audience opinion for this particular offerings or service. Reading is all about understanding the larger picture. Both social media listening and social media monitoring are crucial for brands, and there is not a completely white and black distinction between the two-it is a spectrum crossing the two.

Social Media Listening

Why brands must rely on digital marketing now, more than ever?

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As the internet became part of our daily lives marketing has proven to be critical for brands. Considering 4.5 Billion internet subscribers worldwide, more businesses now concentrate on creating an on-line brand image because that is where their clients really are! Nonetheless, in the past couple Weeks, the epidemic of COVID-19 has affected our lives and businesses throughout the world in unprecedented ways, advertising spends and actions of brands have been paused, including digital online marketing initiatives.

Today, it’s essential for entrepreneurs to look beyond this scenario and earn a long term perspective of the picture before restarting their electronic marketing efforts. Individuals are spending more time online today than ever. In reality, like the coronavirus pandemic places a quarter of the planet’s populace under lockdown, internet hits have soared by 50-70%, according to Forbes. Therefore, brands need to carefully specify their electronic marketing plan and locate sensitive & newer strategies to communicate in this time.

Here are some strategies you may find helpful for your Digital marketing and advertising initiatives

Go for Responsible Marketing:

Set the right tone of your content to communicate in these tough times. Currently, it’s essential for brands to establish an emotional connect with customers, and for that reason the messaging ought to be selected carefully. Create engaging organic and paid content that’s relevant and purposeful in these times, for ex: lots of brands are changing & twisting their trademarks to indicate social distancing. Your brand messaging may also underline the importance of social bookmarking, staying at home to save everyone safe, sharing insights that are helpful on work at home or important business hints in this catastrophe.

Get your brand in front of your target audience

With COVID-19, all conventional marketing and advertising efforts are almost out from the picture. As millions of individuals throughout the globe continue to surge and increase their time on the web, brands need to see that it is essential to be in front of their target audience, constantly. Not many clients have stopped making purchase decisions, so you need your company to be prepared when your audience searches online when this scenario ends and all businesses. Additionally, relevant in front of your target audience restart, your marketing efforts will assist to make brand recall and maintain your company relevant in front of your target audience.

Keep your audience involved in email marketing

It is essential that brands maintain broadcasting the issues and the situation prevent using mass and automated communication in this time and position themselves. If you are sending emails out to customers describing how your company broadcasting the issues and the situation ensure that the info is relevant and utilize an opportunity to distinguish yourself. Ensure your clients know that you’re open for business, the way you are independently by sending them personalized will not impact any deliveries. Reach out to your clients mails, newsletters, etc. Messaging currently can undoubtedly play an essential role in establishing your relationship with your clients going forward.

Track the changing consumer behaviour

Keep a close eye on how your client behaviour is evolving during these times. Really, When the world bid farewell to COVID-19, the consumer buying behaviour may have transformed – their interest in services or products, their needs and expectations in brands, spending patterns, etc. It’s essential for brands to delve deep into them modifications and work on their digital media plan.

Employ a Social Media Listening Tool

This is a good time to be all ears to the consumers. You must be vigilant about the conversation your customers / prospective customers are having on the digital domain. This will help you stay ahead of the curve and enable you to make Insights driven actions. TranzElite Digital can help you understand the conversations, Sentiments, Demography in a Simple Graphical way. TranzElite’s Digital Listening tool is powered with AI and ML and collects mentions about your brand or product from all digital  public posts. Data is collected from Social Media, News websites, Blogs, Forums and all open sources of information.  Social Media Listening can also help you with competitor analysis and help you benchmark the quality of your content.  

Make the wise move, avert any product launches

Even when it’s completely crucial, it’s advisable not to release new products amidst these tumultuous times. It generally does not matter if you are launching the products / services through advertising, your efforts may not lead to positive results and may hamper the brand picture.

Schedule it for the future, when the market reopens and the energy supersedes. Businesses need to see this case isn’t going to last forever and their business is not currently closing. They need to keep their brand presence as it might be more difficult to recover after dropping the momentum, that is how marketing works. Stay optimistic and use this time to re-evaluate your digital advertising techniques, strengthen your present connections & build long term trust with your audience and put yourself up for success article this catastrophe. So start planning your recovery!.