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Marketing

blog

7 Bible rules you should follow for increasing traffic to your blog

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Today, there are many tips and tricks available online for writers to curate top-notch content. A lot of them publish superb content which is relevant, accurate and hardly has any loopholes. But, in spite of this, they are unable to drive traffic to their blog. This is because; there is more to the success of a blog or the blogger than the content itself. So, what can you do to drive traffic to your blog? Read on to find out…

Add Visuals

People reciprocate more to visuals than to words. They stand out when employed in a blog, and can grab the reader’s attention in a jiffy. You can have a look at the examples on Instagram, Facebook Timeline, and Twitter. A visual can easily represent your idea and give the audience an insight regarding what you are talking about. Incorporate more of videos and infographics in your blog to communicate better with the audience. You can take the help of tools like Visme and Canva for making visuals within minutes!

Minimize the loading time of your blog

Imagine a site that just keeps on loading forever, wouldn’t you be irked and give up on reading it already? You could possibly lose out on your valuable readers because of this mishap. To avoid such a situation, make sure your blog is loading in fractions of seconds or in seconds. Be sure to minimize the plugins added in your website, as these add load to the website. Deploy an all-in-one plugin to make loading more efficient. Reduce or customize the size of the images as per the capacity of your website. You can do this by using tools like Smush.it or BJ Lazy Load for compressing the images.

Use sharing buttons on the posts

Posts with social sharing buttons get a better and greater response than those which don’t have such options because obviously, more sharing means more traffic. Use catchy and precise headlines for social media platforms, along with hashtags and usernames.

Convert a visitor into a lead

Adding a lucrative CTA or call-to-action encourages the readers to take the desired action; be it moving on to another post, or subscribing to your list; or even visiting your blog again and again along with getting subscribed to your post notifications.

HARO is your Hero!

HARO aka ‘Help a Reporter Out’ is a kind of a ‘free publicity’ service that brings together the reporters and other qualified resources on the same page. For getting started, you can opt for a free sign-up and briefly introduce yourself to HARO query that will help you in getting high-quality inbound links to your blog.

Use Quora to build your brand

Quora which a very popular question-answer platform is one of the pioneer ways of content marketing that will drive traffic to your blog. You get a chance to interact with 1.5 million monthly visitors, which ensures that the traffic remains across the world.

You can promote yourself by posting your blog and article links as your resources in the answer box.

Join communication threads to share your deep knowledge about a particular topic, which will help you stay connected with all the relevant topics.

Share

As we say, ‘the more the merrier’, sharing the blogs more than once directly leads to more traffic for brands/businesses. If you share your blogs once and then forget about it; there are high chances that your ideas might not have reached your target audience. For a deeper penetration, you must share your blogs as many times as you can; but without going overboard with it. Use social media strategies tactfully to post smartly.
You should follow these rules blindly to meet your blog traffic goals. Stick to the contemporary content creation and build on these 7 rules to garner high-quality inbound links and relevant traffic.

Twitter

Twitter Showing Why Topics Are Trending

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Twitter is adding context to trending topics with an update designed to answer the question: Why is this topic trending? .

Twitter is going to help users discover why specific topics become popular by adding context with a representative tweet. The business says people ought to be capable to instantly understand why something is trending. With the way the trending section is designed today; it is not always easy to comprehend why the subject ended up there. Anecdotally speaking; I have noticed that many trending topics are full of folks asking; why the subject is trending in the first location.

In reality, Twitter claims the question of why is this particular trending? has been tweeted over half a million times during the past year. To make it more clear why a topic is trending, a pinned tweet and a description will appear alongside tendencies to add context.

Throughout Twitter, we have been working to attract people more context on what is happening with labels on Tweets and accounts as well as curated pages and related articles on tendencies. To help with this, we are adding fixed tweets and descriptions on tendencies to help clarify why something is trending.

Representative Tweets

This update is designed with the idea that all it can take is the right tweet to understand why something is trending. Twitter calls a representative tweet, and that is what users will find pinned below particular tendencies. Only some, tendencies may have a representative tweet pinned on them, maybe not all of them. Given how quickly trending topics can come and go, it might be unrealistic to promise representative tweets to all of them. Maybe if the whole process has been automated that may be accomplished, but there is a human curation team engaged in choosing the right tweet for every trend.

Twitter is employing algorithms along with its curation group to determine how well a tweet represents a certain fashion. The algorithms are designed to recognize representative tweets that are not possibly abuse, spam, or published by accounts hoping to take advantage, of Twitter’s systems.

After Twitter’s algorithms have identified a suitable tweet for a specific subject, its curatorship team will assess whether it is both reflective of the trend as well as popular.

Representative tweets are rolling out today on Twitter for iOS and Android. They’ll ultimately be added into the browser version of Twitter as well. As you can tell it is instantly evident why these particular trends are popular.

Twitter

Representative tweets don’t accompany most tendencies though. Only 4 out from the top 10 subjects had a unread tweet when I checked. Obviously, which will vary from one moment to the next based on what is trending at the time.

Descriptions coming later

As mentioned, Twitter’s plan isn’t just to add representative tweets to trending topics, but a short description as well. Twitter users might have to wait a little longer for that, as descriptions will be rolling out later.

“In the coming weeks, you should see brief descriptions added to some trends as well to help add context to the trend. Descriptions will provide straightforward, clearly sourced context around why something is trending.

Descriptions are developed by our curation team and follow their guidelines.”

When Twitter does add the descriptions for trending topics, they’ll be added to the mobile app as well as twitter.com.

Source: Twitter

LinkedIn

LinkedIn Adds 3 New Features to Company Pages

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LinkedIn is adding new features to company pages to address challenges created by the pandemic and resulting shift toward remote working.

People everywhere are far less connected to every other, based on a study cited by LinkedIn. A latest Glint survey indicates

  • 31 percent of workers report experiencing less link to leaders.
  • 37 percent of employees report feeling connected to mates.
  • 40 percent of employees say they are less connected to their very own buddies.

With an increasing number of organizations declaring that their staff are needed to work remotely before 2021, it is more essential than ever before for associations take action and ensure that their teams thrive in virtual work environment. New features being added to LinkedIn pages intention to strengthen the association between companies and their communities.

The upgrades are made to help page administrators link their staff, highlight forthcoming events, and gain new perspective on their followers. Here is more about each one of the 3 new capabilities.

See Your Followers

A brand new perspective page followers, feature allows businesses to see the respective individuals who’re following their page. The capacity to see all the individuals that follow your LinkedIn page has been strangely absent up until today.

LinkedIn

Previously, page admins could just see their total number of followers and overall demographics of these followers. There were no insights available to better understand who’s following a page, other than basic demographic information.

Now, pages have access to all publicly accessible details about their followers. Pages will even be capable to form their list of followers by current business, industry, and location. This gives the transparency required to better understand audiences, so organizations can more easily share the right content and construct their LinkedIn community around the conversations that matter most.

My Company Tab

A brand new My Company tab is a space designated for employees where everybody can participate with one another, celebrate achievements, and otherwise remain connected while working remotely. The My company tab includes new features such as:

  • Highlighting employee milestones.
  • Trending content from coworkers
  • Recommendations to connect with individuals you will know at your company

Additional attributes will be added to the My company tab at a subsequent date.

This feature is only going to be accessible to the pages of more than 201 employees, that is based on the company size attribute.

Events Tab

Virtual events are the way of the future for at least so long as the pandemic continues. Nevertheless, it has not been as easy to detect virtual events as it was to detect in person events. To meet this challenge, a brand new Events, tab will automatically pull in a view of your page’s past, present and forthcoming events on LinkedIn.

A digital event doesn’t need to be a whole conference either. An event may also be a single panel or webinar. The new tab appears on the left hand navigation menu of LinkedIn pages, which makes it easy for folks to find all the events your organization is associated with. The My company tab, Events, tab and View Page followers, feature are available globally for several pages.

Source: LinkedIn Marketing Solutions Blog