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Online Reputation Management

Brand Reputation

Top Tips on Managing Your Online Brand Reputation

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Managing your brand’s online reputation is an essential part of managing your brand’s reputation overall. A lot of businesses have at least a website, if not a full-fledged online profile, and a few bad reviews, a trend on Twitter, or a negative article at the top of a Google search results page can do some severe damage to your bottom line. Learning how to manage your reputation, on the other hand, can give your business a boost. Here are some tips on managing your online brand reputation.

Monitor Your Brand

Using tools like Awario can give you the ability to listen for mentions of your brand across several social media platforms, so you can monitor what’s being said about you. This is a critical step in managing your brand since you need to keep you aware of how people are discussing your brand. It also gives you a heads-up when you might face a potential reputation crisis, or it could show you an opportunity to improve your reputation. 

Respond to Comments and Reviews

To the best of your ability, you should respond to comments made on your brand’s social media pages as well. If they’re positive comments, you can boost your reputation by thanking people or reaching out to them for further feedback. If they’re negative reviews of your brand, you can take the opportunity to engage, improve your business, and try to make it suitable for the customer.

One thing to keep in mind is that there are internet trolls out there who will just post negative comments and reviews for their own reasons, and you should think seriously before you engage with them, if at all. An important note is that if you’re encountering defamation, there are measures you can take to protect your brand’s reputation. 

Ask for Reviews

You don’t have to just sit back and wait for reviews to roll in; you can actively ask for reviews as well. If you keep reviews on Yelp or Google, design a business card to give out to people, asking them to post on your behalf (if you don’t have a business card, you can create professional-looking ones with BusinessCards.co).

When you’re just starting out with building your brand, don’t be picky on who you get to give you reviews. Ask family and friends, happy customers, anyone. Building a large number of positive reviews can get you more business. Don’t be afraid to ask people to advocate for your brand, either. Good word of mouth advertising can be more valuable to your business than a huge marketing budget.

Read More Blogs on Online Reputation Management by TranzElite

Use SMART Goals

Goal-setting isn’t just for your personal life; you can use the same principles for your brand reputation as well. If you’re not familiar with the concept of SMART goals, here is what the letters in the acronym stand for:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-based

Using these five principles, you can develop goals for your brand reputation management. For instance, maybe you set a goal for a certain number of positive reviews on Yelp. You can set a goal saying you want to have 500 reviews averaging 4.5 stars over the next six months. That gives you something to shoot for, as well as letting you know if the strategy you employ actually works. 

Don’t Let Your Brand Reputation Slide

Managing your online brand reputation is a constant job. A minor negative review or video can quickly become viral in this polarized virtual world, and you should be monitoring for such negative information. Following these tips will set you up for success, and make your online brand an asset rather than a liability. 

Sentiment Analysis

Why is sentiment analysis so important?

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Client feedback

On social media, review sites, forums, and your web site, etc. – is packed with business insights. You simply have to locate and understand those insights. Then use them. Whenever you’re listening to what they’re stating. Know how they’re speaking about your brand – the sentiment. Get this and you’re on the way to really knowing your audience. What makes it tick.

Sentiment Analysis

opinion mining – can discover a shift in opinion towards your brand, a negative reception to a recently launched product, reactions towards your latest marketing campaigns. As an example, if the sentiment score to get a brand new merchandise is negative, you can research, ask questions, and improve.

Employing opinion mining throughout the plank, you’ll find consumer pain factors that may be remedied or removed. Consumers love your merchandise, but grouch about slow shipping. Your customer support team has a fantastic rep, but your order process is buggy. Monitoring consumers’ attitudes and opinions will uncover areas that ought to be improved to meet the needs of your audience.

Monitor brand reputation

If you understand the sentiment behind consumers’ comments, you’ll know how they feel towards your brand. Look for changes in sentiment – negative and positive – after implementing a advertising campaign, attending an event, or launch a brand new item.

Improve client experience

Tracking sentiment will give your CX staff a heads up. They’ll know how the customer feels at every stage in their own journey. Any pain may be addressed immediately. The consumer experience could be personal, boosting engagement, driving more earnings, and reducing churn.

Handling a crisis

Sentiment investigation will alert you to changes in opinion. A sudden increase in mentions, handled can stop a problem becoming a catastrophe. If you’re hit by a PR disaster, measuring the sentiment and filtering the comments by severity of pessimism, makes it easier to target your messages. Identifying conversation with positive sentiment means you may amplify those messages take the edge away.

Competitive benchmarking

Understand your brand compares on your industry. Monitoring the sentiment surrounding your advertising and marketing campaigns and how they influence consumer perception of your brand, in comparison to your competitors, will empower you to tweak what’s not working. And, if you see negative sentiment around a competitor’s campaign, you can direct conversation towards your brand and acquire a brand new customer.

Finding brand influencers

Tracking sentiment will not only uncover how consumers sense, but it’ll assist you in locating influencers that are discussing your brand in a positive way.

If you search for keywords on your industry, you may then locate potential influencers that are discussing these topics. Locate those that have positive sentiment surrounding their content, and also the reaction of their fans and followers, and your industry.

Client support

Monitoring sentiment is a way for your customer support team to track consumer dissatisfaction and following that address problems before the pessimism grows. In case your organization depends heavily on word-of-mouth marketing – review sites

it’s crucial that you’re in tune with your audience and how they feel about your brand.

If you can turn around these negative comments, appease the consumer and make them happy, you’re demonstrating to other consumers how efficient your brand is. Chances are, you’ll turn that frown upside down and win positive user generated content.

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