Pandemic

LinkedIn is adding new features to company pages to address challenges created by the pandemic and resulting shift toward remote working.

People everywhere are far less connected to every other, based on a study cited by LinkedIn. A latest Glint survey indicates

• 31 percent of workers report experiencing less link to leaders.
• 37 percent of employees report feeling connected to mates.
• 40 percent of employees say they are less connected to their very own buddies.

With an increasing number of organizations declaring that their staff are needed to work remotely before 2021, it is more essential than ever before for associations take action and ensure that their teams thrive in virtual work environment. New features being added to LinkedIn pages intention to strengthen the association between companies and their communities.

The upgrades are made to help page administrators link their staff, highlight forthcoming events, and gain new perspective on their followers. Here is more about each one of the 3 new capabilities.

See Your Followers

A brand new perspective page followers, feature allows businesses to see the respective individuals who’re following their page. The capacity to see all the individuals that follow your LinkedIn page has been strangely absent up until today.

Previously, page admins could just see their total number of followers and overall demographics of these followers. There were no insights available to better understand who’s following a page, other than basic demographic information.

Now, pages have access to all publicly accessible details about their followers. Pages will even be capable to form their list of followers by current business, industry, and location. This gives the transparency required to better understand audiences, so organizations can more easily share the right content and construct their LinkedIn community around the conversations that matter most.

My Company Tab

A brand new My Company tab is a space designated for employees where everybody can participate with one another, celebrate achievements, and otherwise remain connected while working remotely. The My company tab includes new features such as:

• Highlighting employee milestones.
• Trending content from coworkers
• Recommendations to connect with individuals you will know at your company

Additional attributes will be added to the My company tab at a subsequent date.

This feature is only going to be accessible to the pages of more than 201 employees, that is based on the company size attribute.

Events Tab

Virtual events are the way of the future for at least so long as the pandemic continues. Nevertheless, it has not been as easy to detect virtual events as it was to detect in person events. To meet this challenge, a brand new Events, tab will automatically pull in a view of your page’s past, present and forthcoming events on LinkedIn.

A digital event doesn’t need to be a whole conference either. An event may also be a single panel or webinar. The new tab appears on the left hand navigation menu of LinkedIn pages, which makes it easy for folks to find all the events your organization is associated with. The My company tab, Events, tab and View Page followers, feature are available globally for several pages.

Source: LinkedIn Marketing Solutions Blog