social Media monitoring

Listen before you speak. It is something you had been told growing up. However, while people have been trained to comprehend the importance of active listening and communication, brands have not always had the plans or tools to do so at scale. If we do not listen to what our audience wants, we will not be capable to connect with them. We will not be in a position to assist or influence them. This rings true in our personal life as well as how we approach our audience on social media and beyond. All too frequently, we are guessing, maybe not listening. We are making strategic moves, not strategic ones. W

• Who’s your audience?
• How do they feel about not only your organization, but topics related to what you do?
• Which topics and tendencies are they passionate enough about to discuss online?
• What do they truly need, and how do you connect with them more effectively?

If these are the questions you asked before, then social listening is for you.

What is Social Listening?

Social listening refers to assessing the conversations and tendencies happening about your brand, but about your business as a whole and using this information to do better marketing decisions. Social listening helps you understand why, where and how these discussions are occurring, and what individuals think. Not just when they are tagging or mentioning your brand. This can help you form future campaigns, enhance content messaging and strategy, outpace your competitors, build an influencer program that is effective and even construct impactful brand partnerships.

Social monitoring vs. Social listening

Monitoring tells you what, listening informs you why.

Social media monitoring

Social media monitoring involves monitoring and reacting to all the messages sent to or about any organization or some of their services and products.

Social listening

Organizations could also utilize insights in interaction to draw some conclusions about audience opinion for this particular offerings or service. Reading is all about understanding the larger picture. Both social media listening and social media monitoring are crucial for brands, and there is not a completely white and black distinction between the two-it is a spectrum crossing the two.