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5 Signs You Need to Hire a Marketing Agency

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Marketing is an essential part of one’s strategic management. It’s what keeps the gears turning and the driving force of your company’s sales. For small businesses; marketing is very important in getting the word out there that your company exists and in establishing your brand identity. Without a strong marketing plan, your company might suffer the implications in today’s market competitive.

If you’re a company who’s experiencing the following scenarios, these could be signs that you need a little help from a marketing agency.

Lack of funds to employ an in-house marketing team

Small businesses frequently struggle with hiring more individuals; not for a lack of competent candidates but for a lack of funds. Hiring an in-house marketing team may get expensive; especially whenever you consider the fact that you couldn’t just hire one marketing personnel to do various tasks.

whenever you enlist the help of a marketing agency, you wouldn’t need to worry about paying salaries and spending on payroll taxes, employee benefits, and expensive marketing tools. Hiring a marketing agency isn’t as expensive as you think; in fact, it can help you bring down overhead and staffing expenses. For startups, any reduction in operational expenses is definitely favored.

Lack of time to market

Marketing isn’t a walk-in-the-park type of job that you could do for only a few minutes a day. Small company owners frequently struggle with dividing their time and having to wear so many hats.

Hiring a marketing firm gives you back the time you’d have been spending on core business functions. In addition, a good marketing agency has access to premium-level marketing tools. Getting access to marketing tools and having people do the marketing for you can efficiently increase productivity, efficiency, and performance.

Lack of experience and expertise

Marketing is a skill that may only be perfected with experience and practice. If you’re new to the company, marketing might come as a struggle for you. Hiring topnotch marketers for your in-house team could also mean paying large salaries, and you also can’t afford to invest on hiring less-experienced marketers.

Marketing agencies are equipped with marketers who’re experts in various fields in marketing; and with them are years of invaluable experience. You get access to, not just one, but a whole team of marketing experts. Agencies can supply you with individuals who can handle your Search engine optimization, Pay per click, content development and marketing, social network, and much more. Being experienced in the field also implies that they know exactly what works and what doesn’t in the kind of industry you’re in; saving your company money that would otherwise be lost on an inefficient strategy.

Past marketing results weren’t good

In case your past marketing plan isn’t producing good results and you don’t have an idea how to pull up the numbers; it might be high time to get outside help from a marketing agency. Businesses are frequently guilty of being stuck in the state of mind of “We’ve always done it this way.”

It is easy to get tunnel vision when you are working from the inside. Marketing agencies supply you with a fresh look at your current marketing plan. They can give you an objective analysis on your current campaign, and may helps you identify ways to improve your strategy and scope out other ways to promote your company.

Declining Sales

A decline in sales is a red flag for any business, particularly if this has been going on for some time.

Your leads might not be good or you cannot be generating any leads at all. If you’re not witnessing any growth in your sales and if your current strategy is not converting; it could be the time to get help from a pro marketing agency. Agencies can supply you with commercial advertising services to assist you revolutionize your marketing efforts. With a dedicated team of experienced marketers who can analyze, monitor, and implement your marketing plan; your sales may get back on the right track in no time at all. Outsourcing your marketing efforts to a marketing agency saves you both time and money and allowing you to concentrate on scaling your company.

If you would like to know more, or if you’re looking for a Forth Worth marketing agency to help you with your marketing efforts, give TranzElite Digital a call at +91-9967613332, or send us an email info@tranzelite.com.

Visit some of our clientele websites at https://www.rcritreviews.com

thought leadership

Building Thought Leadership via Digital Intelligence

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Today, success on social network is linked to the overall success of a business; and so marketers need to do a lot more than just exist on social network platforms. The answer to this is social network listening – a marketing plan that allows businesses to monitor, respond and analyze online mentions about themselves particularly and the industry generally. These insights may be utilized to address complaints, improve products, and customise services. Since without knowing what individuals really feel about your brand or service; you’re just shooting in the dark with your promotional activities.

In addition, it might help create thought leadership. What’s thought leadership? A thought leader is quite a broad term in the current day; and even a young person with enough passion and knowledge about a cause or topic may be considered a thought leader. Popularity is another important factor in the digital space with regards to converting a regular person into a thought leader; and such people may also be termed as influencers. For instance, one tweet by Elon Musk had the power to drop the price of bitcoins, although he’s not from the finance or cryptocurrency industry. This shows how influential thought leaders can be across industries.

When an individual or brand wants to be recognised as a thought leader, they would like to be known as a leading, reliable authority in that space who’s a source of authentic and distinctive insights. Nevertheless, for that it’s not enough to just possess the requisite knowledge. You’ll need to be capable to share it with the world. As thought leader, author, and psychologist Adam Grant says, Creating knowledge for the aim of sharing it’s thought leadership. Using social listening to build thought leadership.

Here are five ways to build thought leadership through social listening.

Find various kinds of digital opportunities

Most of the time, it’s seen that individuals who’ve considerable experience in a certain industry aren’t very active in the digital universe. The process of being established as a thought leader involves various phases as well as finding the right digital opportunities, and a pro agency can guide you the best. As being a Digital Media Intelligence company, TranzElite may help you here. With customized and optimised solutions, TranzElite bridges the gap between industry experts who’ve the knowledge and their limited on-line visibility, due to which they aren’t known as thought leaders. The ad hoc services include assisting in developing the perfect LinkedIn profile and being active on it to share industry insights and their vast knowledge.

Identify your target audience

Knowing your audience using social network listening might help in strategizing your entire advertising campaign. Understand what interests your target audience, what inspires them to follow your brand, the content formats that appeals to them, and also what they don’t like about the business and its content.

Content seeding depending upon the nature of the opportunity

Whenever you understand your audience; it provides you an opportunity to make an impact in thought leadership with relevant and quality content. Top-notch content in various formats shared on a daily basis helps social network users identify your content and associate the brand with it. This makes you stand out as an impartial and knowledgeable thought leader in the space.

Find market insights and connect to industry leaders, influencers, etc.

As being a thought leader involves keeping abreast of the most recent developments and trends in the field. Using social listening to do that helps you feel the pulse about customers opinions and concerns in order to derive important market insights. Furthermore, this allows you to identify and connect with some other important leaders and influencers in the market. With this you’ll not only learn new perspectives; but additionally open up opportunities for collaboration to co-create diverse thought leadership content.

Participate proactively in conversations involving your peers/competition

A thought leader needs to be on a regular basis active on digital platforms in order that individuals take notice. You may also keep track of what the competition is doing and what audiences are saying about them. Use the market insight you’ve collected through social listening to take action and proactively engage with the virtual community, which include your peers as well as competitors. Drive intriguing discussions related to the company, respond to consumers, and share original research. This demonstrates that you take your company seriously, care about sharing distinctive info; and therefore can be trusted as an authority in the market.

To sum up, thought leadership is about how you would like to be perceived by everybody; including your clients and competitors. And among the many ways to find thought leadership opportunities, social network listening is a vital one.

TranzElite Digital Pvt Ltd can help to build thought leadership with their Digital Intelligence Service. CLICK HERE to know more

increase followers

How to Increase Real Followers on Instagram?

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Instagram has become an important platform for many brands. But, getting  “Real “Followers on Instagram is a THING! Pay for likes and follower sites are everywhere, but these shortcuts are never worth it, as the Instagram algorithm regularly gets updated to weed out paid, low quality accounts and interactions.

Also, the number of your followers don’t matter if they do not show ay kind of engagement with your Instagram page. Start building your presence up the right way with these tips on getting more Instagram followers.

How to Increase followers on Instagram account

  • Optimize your Insta Account

    Before you start with gaining followers, it is very important to have a fully optimized Insta account. On Instagram your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.

  • Content Consistency

    You cannot be random and hap hazard when it comes to your brand. Maintain a regular posting schedule. Post few, but Quality content. Don’t Spam. Keep it consistent!

  • Advance Post Scheduling

    Posting at the right times can still give your posts more visibility by increasing the overall engagement they receive. By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.

  • Create a Brand Hashtag

    A dedicated, custom, or branded hashtag allows you to essentially create a collection of your best content. When a potential follower finds you via another highly targeted tag, they’ll be more likely to follow after seeing your top posts.
    You may also create a branded tag for each of your Instagram marketing campaigns. This becomes less promotional than using something more specific to your business such as your company name. In turn, campaign hashtags are often used by followers, which then capture the attention of their connections. If they have the same interests, they too may start following you.

  • Cross Promotion of your Hashtag

    Make your Hashtag known. Don’t just hope people will find it. If you’re on radio and TV, direct people to use your hashtag. Integrate online and offline campaigns by ensuring it’s listed on your other social profiles, on your website, and in your email blasts.

  • Influencer Marketing is the Key

    Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience.
    Visit the profiles of each person you’ve identified as an influencer in your space and “Turn On Post Notifications” to be notified every time they share new content. You can then interact with them regularly and become one of their favorite people or brands.

  • Avoid Fake Followers

    It’s the engagement on your post not the number of followers that matters. So NO FAKE FOLLOWERS ! Fake followers will deceive new followers, wont provide any ROI and plus they will not engage with your post i.e like, share and comment.
    Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, these users enjoy when there’s someone on the other side responding.

  • Avoid these Hashtags

    Your goal is to gain engaged followers with the potential to become customers. There are some commonly used hashtags that can get you lots of followers….but not the kind you want or need. It’s vital that you know what they are so you can avoid them and grow a following that’s actually worth having. Some of these, which we’ll call the hashtags of desperation, are:
    #follow
    #followme
    #followback
    #pleasefollow
    #follow4follow (#f4f)
    You should never, ever use these (or their equally-terrible counterparts for likes, shares, and comments). Yes, you might get a few followers this way but you’ll be scraping the bottom of the barrel as far as quality goes. And there’s really no need to do that! As we’ve already discussed, there are plenty of other and better hashtags to get followers on social media.

  • Use your Bio Url

    It’s prime real estate on your Instagram profile… do you really want your bio to only link to your website homepage, now and forever? Yawn. Change it up at least bi-weekly and use that clickable link in your bio to drive traffic to your newest or most popular content.

  • Post Content followers want

    It’s smart to learn what content your followers want to see. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important

Whether its filters, captions, content types or post times, the smallest detail can make all the difference. Keep your ear to the ground with new Instagram trends so you know you’re posting popular content. Be confident in your content strategy by analyzing different filters, captions and more to see what works best with your audience. If you’re unsure where to start, try analyzing your competitors.

That’s all Folks ! We hope these tips will get you more REAL followers on your Instagram Account. Do let us know in the comments section below !

blog

7 Bible rules you should follow for increasing traffic to your blog

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Today, there are many tips and tricks available online for writers to curate top-notch content. A lot of them publish superb content which is relevant, accurate and hardly has any loopholes. But, in spite of this, they are unable to drive traffic to their blog. This is because; there is more to the success of a blog or the blogger than the content itself. So, what can you do to drive traffic to your blog? Read on to find out…

Add Visuals

People reciprocate more to visuals than to words. They stand out when employed in a blog, and can grab the reader’s attention in a jiffy. You can have a look at the examples on Instagram, Facebook Timeline, and Twitter. A visual can easily represent your idea and give the audience an insight regarding what you are talking about. Incorporate more of videos and infographics in your blog to communicate better with the audience. You can take the help of tools like Visme and Canva for making visuals within minutes!

Minimize the loading time of your blog

Imagine a site that just keeps on loading forever, wouldn’t you be irked and give up on reading it already? You could possibly lose out on your valuable readers because of this mishap. To avoid such a situation, make sure your blog is loading in fractions of seconds or in seconds. Be sure to minimize the plugins added in your website, as these add load to the website. Deploy an all-in-one plugin to make loading more efficient. Reduce or customize the size of the images as per the capacity of your website. You can do this by using tools like Smush.it or BJ Lazy Load for compressing the images.

Use sharing buttons on the posts

Posts with social sharing buttons get a better and greater response than those which don’t have such options because obviously, more sharing means more traffic. Use catchy and precise headlines for social media platforms, along with hashtags and usernames.

Convert a visitor into a lead

Adding a lucrative CTA or call-to-action encourages the readers to take the desired action; be it moving on to another post, or subscribing to your list; or even visiting your blog again and again along with getting subscribed to your post notifications.

HARO is your Hero!

HARO aka ‘Help a Reporter Out’ is a kind of a ‘free publicity’ service that brings together the reporters and other qualified resources on the same page. For getting started, you can opt for a free sign-up and briefly introduce yourself to HARO query that will help you in getting high-quality inbound links to your blog.

Use Quora to build your brand

Quora which a very popular question-answer platform is one of the pioneer ways of content marketing that will drive traffic to your blog. You get a chance to interact with 1.5 million monthly visitors, which ensures that the traffic remains across the world.

You can promote yourself by posting your blog and article links as your resources in the answer box.

Join communication threads to share your deep knowledge about a particular topic, which will help you stay connected with all the relevant topics.

Share

As we say, ‘the more the merrier’, sharing the blogs more than once directly leads to more traffic for brands/businesses. If you share your blogs once and then forget about it; there are high chances that your ideas might not have reached your target audience. For a deeper penetration, you must share your blogs as many times as you can; but without going overboard with it. Use social media strategies tactfully to post smartly.
You should follow these rules blindly to meet your blog traffic goals. Stick to the contemporary content creation and build on these 7 rules to garner high-quality inbound links and relevant traffic.