Instagram has become an important platform for many brands. But, getting “Real “Followers on Instagram is a THING! Pay for likes and follower sites are everywhere, but these shortcuts are never worth it, as the Instagram algorithm regularly gets updated to weed out paid, low quality accounts and interactions.
Also, the number of your followers don’t matter if they do not show ay kind of engagement with your Instagram page. Start building your presence up the right way with these tips on getting more Instagram followers.
How to Increase followers on Instagram account
- Optimize your Insta Account
Before you start with gaining followers, it is very important to have a fully optimized Insta account. On Instagram your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.
- Content Consistency
You cannot be random and hap hazard when it comes to your brand. Maintain a regular posting schedule. Post few, but Quality content. Don’t Spam. Keep it consistent!
- Advance Post Scheduling
Posting at the right times can still give your posts more visibility by increasing the overall engagement they receive. By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.
- Create a Brand Hashtag
A dedicated, custom, or branded hashtag allows you to essentially create a collection of your best content. When a potential follower finds you via another highly targeted tag, they’ll be more likely to follow after seeing your top posts.
You may also create a branded tag for each of your Instagram marketing campaigns. This becomes less promotional than using something more specific to your business such as your company name. In turn, campaign hashtags are often used by followers, which then capture the attention of their connections. If they have the same interests, they too may start following you.
- Cross Promotion of your Hashtag
Make your Hashtag known. Don’t just hope people will find it. If you’re on radio and TV, direct people to use your hashtag. Integrate online and offline campaigns by ensuring it’s listed on your other social profiles, on your website, and in your email blasts.
- Influencer Marketing is the Key
Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience.
Visit the profiles of each person you’ve identified as an influencer in your space and “Turn On Post Notifications” to be notified every time they share new content. You can then interact with them regularly and become one of their favorite people or brands.
- Avoid Fake Followers
It’s the engagement on your post not the number of followers that matters. So NO FAKE FOLLOWERS ! Fake followers will deceive new followers, wont provide any ROI and plus they will not engage with your post i.e like, share and comment.
Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, these users enjoy when there’s someone on the other side responding.
- Avoid these Hashtags
Your goal is to gain engaged followers with the potential to become customers. There are some commonly used hashtags that can get you lots of followers….but not the kind you want or need. It’s vital that you know what they are so you can avoid them and grow a following that’s actually worth having. Some of these, which we’ll call the hashtags of desperation, are:
You should never, ever use these (or their equally-terrible counterparts for likes, shares, and comments). Yes, you might get a few followers this way but you’ll be scraping the bottom of the barrel as far as quality goes. And there’s really no need to do that! As we’ve already discussed, there are plenty of other and better hashtags to get followers on social media.
- Use your Bio Url
It’s prime real estate on your Instagram profile… do you really want your bio to only link to your website homepage, now and forever? Yawn. Change it up at least bi-weekly and use that clickable link in your bio to drive traffic to your newest or most popular content.
- Post Content followers want
It’s smart to learn what content your followers want to see. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important
Whether its filters, captions, content types or post times, the smallest detail can make all the difference. Keep your ear to the ground with new Instagram trends so you know you’re posting popular content. Be confident in your content strategy by analyzing different filters, captions and more to see what works best with your audience. If you’re unsure where to start, try analyzing your competitors.
That’s all Folks ! We hope these tips will get you more REAL followers on your Instagram Account. Do let us know in the comments section below !