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digital marketing

blog

7 Bible rules you should follow for increasing traffic to your blog

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Today, there are many tips and tricks available online for writers to curate top-notch content. A lot of them publish superb content which is relevant, accurate and hardly has any loopholes. But, in spite of this, they are unable to drive traffic to their blog. This is because; there is more to the success of a blog or the blogger than the content itself. So, what can you do to drive traffic to your blog? Read on to find out…

Add Visuals

People reciprocate more to visuals than to words. They stand out when employed in a blog, and can grab the reader’s attention in a jiffy. You can have a look at the examples on Instagram, Facebook Timeline, and Twitter. A visual can easily represent your idea and give the audience an insight regarding what you are talking about. Incorporate more of videos and infographics in your blog to communicate better with the audience. You can take the help of tools like Visme and Canva for making visuals within minutes!

Minimize the loading time of your blog

Imagine a site that just keeps on loading forever, wouldn’t you be irked and give up on reading it already? You could possibly lose out on your valuable readers because of this mishap. To avoid such a situation, make sure your blog is loading in fractions of seconds or in seconds. Be sure to minimize the plugins added in your website, as these add load to the website. Deploy an all-in-one plugin to make loading more efficient. Reduce or customize the size of the images as per the capacity of your website. You can do this by using tools like Smush.it or BJ Lazy Load for compressing the images.

Use sharing buttons on the posts

Posts with social sharing buttons get a better and greater response than those which don’t have such options because obviously, more sharing means more traffic. Use catchy and precise headlines for social media platforms, along with hashtags and usernames.

Convert a visitor into a lead

Adding a lucrative CTA or call-to-action encourages the readers to take the desired action; be it moving on to another post, or subscribing to your list; or even visiting your blog again and again along with getting subscribed to your post notifications.

HARO is your Hero!

HARO aka ‘Help a Reporter Out’ is a kind of a ‘free publicity’ service that brings together the reporters and other qualified resources on the same page. For getting started, you can opt for a free sign-up and briefly introduce yourself to HARO query that will help you in getting high-quality inbound links to your blog.

Use Quora to build your brand

Quora which a very popular question-answer platform is one of the pioneer ways of content marketing that will drive traffic to your blog. You get a chance to interact with 1.5 million monthly visitors, which ensures that the traffic remains across the world.

You can promote yourself by posting your blog and article links as your resources in the answer box.

Join communication threads to share your deep knowledge about a particular topic, which will help you stay connected with all the relevant topics.

Share

As we say, ‘the more the merrier’, sharing the blogs more than once directly leads to more traffic for brands/businesses. If you share your blogs once and then forget about it; there are high chances that your ideas might not have reached your target audience. For a deeper penetration, you must share your blogs as many times as you can; but without going overboard with it. Use social media strategies tactfully to post smartly.
You should follow these rules blindly to meet your blog traffic goals. Stick to the contemporary content creation and build on these 7 rules to garner high-quality inbound links and relevant traffic.

Bloggers Outeach

Step-by-Step Guide to Bloggers OutReach

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Step-by-Step Guide to Bloggers OutReach

What is Bloggers OutReach?

Bloggers Outreach is the process when a business/ brand work with bloggers to create genuine, authentic content to promote a product, brand or service. This process is also known as blogger relations.

Importance of bloggers outreach for your business

Blogger outreach gets your brand in front of multiple audiences on authoritative sites with engaged, trusting readerships. Leveraging that trust can help you grow your brand and business exponentially in a much shorter amount of time than it would take if you tried to do it with just your own content marketing efforts. Couple that with the SEO and content marketing campaigns you’re likely running already and you’ll be able to see surprising results, even if you have a small budget to work with.

Steps for an Effective Bloggers Outreach Campaign

Find Bloggers

The first step of an effective bloggers outreach campaign is finding the right blogger. Search through the internet to find bloggers that suit your niche. Keep in mind that the selected bloggers should have a substantial large number of followings and the followers should resonate with your target audience. Here are a few examples of queries you may use to find more contacts:

  • “Editorial guidelines”
  • “Guest post”
  • “Become a contributor”
  • “Advertising”
  • “Become an author”
  • “Guest bloggers”

Connecting with Bloggers

      The following strategies could be used for effective Bloggers outreach.

  • Newsletter – Newsletters are great to save a lot of time and reach more bloggers automatically. Such tools allow emailing a big list of bloggers together in one click. Try to personalize it as much as possible. In case a blogger comes to know that its not a personal message, you probably will never be able to make this again.
  • Personal email – This method is worth doing, especially with influencers. Analyze the blog you want to reach out first and then write something specific in the email. You can mention a certain article or even cite it somewhere within the email body. Write like a real person, be personal, be simple and polite.
  • Social media platforms – You can start a conversation on Linkedin with the offer only if your emails have gone unanswered. Even though LinkedIn is a business social networking platform, it’s not for the business issues, it’s for connections! This opportunity can be utilized to invite all bloggers you know to be friends on Linkedin. At the same time, you shouldn’t sound like a salesman when writing to them. Get to know them better first, share your experience, find common ground and only after that try to talk about benefits you can bring to each other.

Facebook is the last resort as it’s a social network for personal communication with friends and family. Don’t bother people on there without a good enough reason.

Respond, Track, Create Content, Repeat!

After sending out your e-mail pitches, your job is certainly not done. Infact, it’s only just begun. Outreach is a numbers game, and for it to work you need to focus on sending out a large volume of e-mails. As the replies start coming in, keeping track of everything can get overwhelming, so set up a strategy to ensure that you follow up with influencers and meet blog deadlines.

Share on Social!

Finally, when you’ve gone through the process of sharing your content with influencers and getting it published, don’t forget to share and promote on social media. If you can, set aside a budget to amplify it on Facebook or Twitter. Everyone’s goal is to increase visibility, and if you set aside a budget to promote the content shared on their site about your brand, the bloggers and influencers that you work with will be thrilled at the visibility that working with you has gained them.

Conclusion

Outreach is incredibly important to your blog marketing efforts. Building a list of influencers and people that share content is essential to outreach.Once you know the type of content that people share, you can create the same type of content, but content that is exponentially better. This will impress those people and they’ll likely share it.

For more help on Bloggers Outreach, you may reach out to TranzElite Digital Pvt Ltd, a leading Digital Marketing Agency in Mumbai.

ADA

How to make your website ADA-compliant and win at SEO

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Here are four ways to make your website ADA compliant, and how these simple tips will help you win at SEO.

The Americans with Disabilities Act (ADA) passed in 1990 does currently include cellular applications and web sites. Particularly, Title III of the ADA has taken a formal stand on how sites should be accessible for disabled users. Nevertheless, whenever you look at what’s essential to make an internet site ADA-compliant, you’ll see that these also will assist improve your website ’s Search engine optimization.

Some components such as name tags, heading construction, alt text, and responsive design are things all sites should include. By ensuring these are done correctly and in an ADA-compliant way will maximize your website’s effectiveness.

How ADA access prioritization benefits everyone

Ensuring your site complies with the ADA will help you serve a bigger audience and gives a boost to your internet internet internet search engine rankings. It’s because most the crucial components of producing your site ADA compliant feed directly into Search engine optimization best practices.

In the end, the whole point is to make your web site easier to see, understand, and navigate. What business doesn’t want all of that for their web site?

Four ways an ADA-compliant web site helps improve your SEO

Here are 4 ADA-compliant must-haves (in no particular order) which will assist improve your Search engine optimization. This list is by no means comprehensive, however it is a fantastic place to begin.

Title tags help screen searches and readers

Title tags are very basic Search engine optimization. They allow the reader, and search engines, know exactly what the page is about. A name tag doesn’t show up on your site. Rather, it appears on the results page of a internet search engine, and the tab on top of your browser.

Search engine optimization benefits

Title tags, while basic Search engine optimization, are very significant. This tag needs to match your user’s intent. For example, when someone googles “best phone” the phrase best phone (or a variation like “best smartphone”-RRB- will appear in the title tag.

Writing a name that accurately reflects what the page is about is the ideal way to get discovered and clicked on. It’s why a name tag ought to be special: “The best Android phones for 2020” is far better than “Why you might want to purchase one of those phones. ”

ADA benefits

For everyone that need screen readers to help them utilize a computer, a specific name tag such as the above example is a lot more user friendly. Therefore, it’s crucial that the title tag accurately reflects the page content.

The accessibility guidelines state the name should be “The best Android phones for 2020” instead of “Why you might want to purchase one of those phones. ”

Descriptive alt text

Alt text is not the exact same thing as a caption. A caption is observable usually beneath an image. Whereas alt text is not visible on the front end of the site. The alt text is a written solution to some page’s visual components. Including! .jpegs, .pngs, and .gifs. The alt text is a description of an image that resides in the back part of the site.

Search Engine Optimization Benefit

Alt text lets search engines know the subject matter of a picture. It also helps search engines to better comprehend the page. In addition, if you would like images to show up in Google, then writing descriptive alt text is a must-have.

ADA benefits

For web users with visual impairment using screen readers, descriptive alt text is read out loud. This assists a visually impaired reader get a better feeling of what’s going on, on any given page.

An effective descriptive alt text could be! “woman at café with laptop computer drinking coffee”

A useless alt text will soon be! “Search engine optimization tips for freelancers | Get more customers with Search engine optimization | Writing your way to success with SEO”

Responsive design

Responsive design has been around since 2012/2013 in one kind or another. However it means more than just your web site having the capability to adapt to whichever screen size it finds itself on.

It’s about where your logo sits, how easy is your website to navigate, how easy is it to read, and how rapidly does it load?

Search engine optimization benefits

Websites that offer great, functional user expertise rank better in search results page. User expertise isn’t only one ranking factor but an umbrella term to get quite a few. Google has stated that a website that takes longer than 3 seconds to load on a cell website will rank higher.

How easy content would be to read (and how useful it is ) is also an essential ranking factor.

ADA benefits

Good responsive design puts the user . It begins from the premise that an internet website needs to be simple to look at, easy to navigate, and be simple to comprehend.

This is why you need legible text to the visually impaired. In addition to rapid load times for individuals with slow net. And simple navigation to make it possible for individuals to get around your web site.

Proper heading (and subheading) structure

Headings (which show up from the code as or or etc.) define your content’s hierarchy. These headings (and subheadings) work along comparable lines to whenever you wrote essays in school.

Proper heading construction:

  • perceptible in sequence: a h3 doesn’t move directly following a h1.
  • Describes the copy beneath it.
  • Follows a chain: if your h2 is “4 manners …” then the h3s are going to be both of these points.

Search engine optimization benefits

Whenever your writing is obviously structured it’s easier to read, and easier to follow. It’s also easier for Google to crawl your content and comprehend what’s the most critical (starting with h1, and so forth).

Good header structure can also your content appear from the featured snippets in the internet search engine results page (SERPs).

ADA benefits

For users who have limited reading comprehension or cognitive impairments, clear and direct headings make it easier to read. Headings and subheadings allow a reader know precisely what’s worth reading and what’s worth jumping over.

And the same as a reader skips heading, so too may a screen reader. Which only reinforces the need for a strong, clear heading structure.

How making your website ADA compliant will help you win at SEO

By applying all the necessary ADA compliant elements to your website, you are helping the one in four Americans with a disability use your website. Additionally, you will also greatly enhance your website’s SEO.

If you would like to know more about how making your website ADA compliant will help you win at SEO, you can throw questions in the comments section below.

Twitter

Twitter Showing Why Topics Are Trending

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Twitter is adding context to trending topics with an update designed to answer the question: Why is this topic trending? .

Twitter is going to help users discover why specific topics become popular by adding context with a representative tweet. The business says people ought to be capable to instantly understand why something is trending. With the way the trending section is designed today; it is not always easy to comprehend why the subject ended up there. Anecdotally speaking; I have noticed that many trending topics are full of folks asking; why the subject is trending in the first location.

In reality, Twitter claims the question of why is this particular trending? has been tweeted over half a million times during the past year. To make it more clear why a topic is trending, a pinned tweet and a description will appear alongside tendencies to add context.

Throughout Twitter, we have been working to attract people more context on what is happening with labels on Tweets and accounts as well as curated pages and related articles on tendencies. To help with this, we are adding fixed tweets and descriptions on tendencies to help clarify why something is trending.

Representative Tweets

This update is designed with the idea that all it can take is the right tweet to understand why something is trending. Twitter calls a representative tweet, and that is what users will find pinned below particular tendencies. Only some, tendencies may have a representative tweet pinned on them, maybe not all of them. Given how quickly trending topics can come and go, it might be unrealistic to promise representative tweets to all of them. Maybe if the whole process has been automated that may be accomplished, but there is a human curation team engaged in choosing the right tweet for every trend.

Twitter is employing algorithms along with its curation group to determine how well a tweet represents a certain fashion. The algorithms are designed to recognize representative tweets that are not possibly abuse, spam, or published by accounts hoping to take advantage, of Twitter’s systems.

After Twitter’s algorithms have identified a suitable tweet for a specific subject, its curatorship team will assess whether it is both reflective of the trend as well as popular.

Representative tweets are rolling out today on Twitter for iOS and Android. They’ll ultimately be added into the browser version of Twitter as well. As you can tell it is instantly evident why these particular trends are popular.

Twitter

Representative tweets don’t accompany most tendencies though. Only 4 out from the top 10 subjects had a unread tweet when I checked. Obviously, which will vary from one moment to the next based on what is trending at the time.

Descriptions coming later

As mentioned, Twitter’s plan isn’t just to add representative tweets to trending topics, but a short description as well. Twitter users might have to wait a little longer for that, as descriptions will be rolling out later.

“In the coming weeks, you should see brief descriptions added to some trends as well to help add context to the trend. Descriptions will provide straightforward, clearly sourced context around why something is trending.

Descriptions are developed by our curation team and follow their guidelines.”

When Twitter does add the descriptions for trending topics, they’ll be added to the mobile app as well as twitter.com.

Source: Twitter

Social Media Listening

Why brands must rely on digital marketing now, more than ever?

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As the internet became part of our daily lives marketing has proven to be critical for brands. Considering 4.5 Billion internet subscribers worldwide, more businesses now concentrate on creating an on-line brand image because that is where their clients really are! Nonetheless, in the past couple Weeks, the epidemic of COVID-19 has affected our lives and businesses throughout the world in unprecedented ways, advertising spends and actions of brands have been paused, including digital online marketing initiatives.

Today, it’s essential for entrepreneurs to look beyond this scenario and earn a long term perspective of the picture before restarting their electronic marketing efforts. Individuals are spending more time online today than ever. In reality, like the coronavirus pandemic places a quarter of the planet’s populace under lockdown, internet hits have soared by 50-70%, according to Forbes. Therefore, brands need to carefully specify their electronic marketing plan and locate sensitive & newer strategies to communicate in this time.

Here are some strategies you may find helpful for your Digital marketing and advertising initiatives

Go for Responsible Marketing:

Set the right tone of your content to communicate in these tough times. Currently, it’s essential for brands to establish an emotional connect with customers, and for that reason the messaging ought to be selected carefully. Create engaging organic and paid content that’s relevant and purposeful in these times, for ex: lots of brands are changing & twisting their trademarks to indicate social distancing. Your brand messaging may also underline the importance of social bookmarking, staying at home to save everyone safe, sharing insights that are helpful on work at home or important business hints in this catastrophe.

Get your brand in front of your target audience

With COVID-19, all conventional marketing and advertising efforts are almost out from the picture. As millions of individuals throughout the globe continue to surge and increase their time on the web, brands need to see that it is essential to be in front of their target audience, constantly. Not many clients have stopped making purchase decisions, so you need your company to be prepared when your audience searches online when this scenario ends and all businesses. Additionally, relevant in front of your target audience restart, your marketing efforts will assist to make brand recall and maintain your company relevant in front of your target audience.

Keep your audience involved in email marketing

It is essential that brands maintain broadcasting the issues and the situation prevent using mass and automated communication in this time and position themselves. If you are sending emails out to customers describing how your company broadcasting the issues and the situation ensure that the info is relevant and utilize an opportunity to distinguish yourself. Ensure your clients know that you’re open for business, the way you are independently by sending them personalized will not impact any deliveries. Reach out to your clients mails, newsletters, etc. Messaging currently can undoubtedly play an essential role in establishing your relationship with your clients going forward.

Track the changing consumer behaviour

Keep a close eye on how your client behaviour is evolving during these times. Really, When the world bid farewell to COVID-19, the consumer buying behaviour may have transformed – their interest in services or products, their needs and expectations in brands, spending patterns, etc. It’s essential for brands to delve deep into them modifications and work on their digital media plan.

Employ a Social Media Listening Tool

This is a good time to be all ears to the consumers. You must be vigilant about the conversation your customers / prospective customers are having on the digital domain. This will help you stay ahead of the curve and enable you to make Insights driven actions. TranzElite Digital can help you understand the conversations, Sentiments, Demography in a Simple Graphical way. TranzElite’s Digital Listening tool is powered with AI and ML and collects mentions about your brand or product from all digital  public posts. Data is collected from Social Media, News websites, Blogs, Forums and all open sources of information.  Social Media Listening can also help you with competitor analysis and help you benchmark the quality of your content.  

Make the wise move, avert any product launches

Even when it’s completely crucial, it’s advisable not to release new products amidst these tumultuous times. It generally does not matter if you are launching the products / services through advertising, your efforts may not lead to positive results and may hamper the brand picture.

Schedule it for the future, when the market reopens and the energy supersedes. Businesses need to see this case isn’t going to last forever and their business is not currently closing. They need to keep their brand presence as it might be more difficult to recover after dropping the momentum, that is how marketing works. Stay optimistic and use this time to re-evaluate your digital advertising techniques, strengthen your present connections & build long term trust with your audience and put yourself up for success article this catastrophe. So start planning your recovery!.